Top Story


Home >> Media - TV >> Article

Nimbus Sport to broadcast live TV coverage of Indian cricket in 5 major and 4 secondary territories

Font Size   16
Nimbus Sport to broadcast live TV coverage of Indian cricket in 5 major and 4 secondary territories

Nimbus Sport’s official communiqué has confirmed that it has reached agreements with leading broadcast platforms in major territories in the US, Canada, the Caribbean, the UK and the Middle East to broadcast live television coverage of Indian cricket starting with the March-April 2006 England tour.

It has also reached agreements for broadcast in secondary territories like Singapore, Malaysia, Bangladesh and Sri Lanka. In addition, for the first time ever, broadcast arrangements have been reached for new territories such as Greece and Fiji.

Nimbus has also concluded radio broadcast arrangements in the UK and the Middle East. In India, Nimbus has reached an arrangement for multiple broadcast platforms and from the ODI part of the England tour shall also offer multiple language commentary feeds.

The contracting process for most of these deals is expected to be completed by February 27, following which, details of the broadcast platforms in each territory shall be announced.

Said Digvijay Singh, CEO, Nimbus Sport, “The combined reach of the various broadcast platforms will provide an unprecedented reach for showcasing Indian cricket, in addition to keeping Nimbus on track for its revenue targets.”


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)