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Nickelodeon launches Chhota VJ Hunt

18-May-2002
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Nickelodeon launches Chhota VJ Hunt

Minita Kumar

Smaller is smarter! Well this is true for Nickelodeon at least. So this time it''''s not the likes of Cyrus, Nikhil and Malaika who''''ll host the show, but a ''''pint-sized'''' VJ who''''s going to steal the limelight. Nickelodeon''''s Chhota VJ Hunt is all about making a brand new kid VJ. It''''s a one-of-a-kind talent search that''''s designed to make stars out of kids. The hunt began yesterday across Mumbai, Bangalore, Delhi and Chennai, and presented by Nestle Munch, the hunt is for anyone below 14 years of age, has screen presence and wants to have loads of fun. And the lucky winner of the Nickelodeon Chhota VJ Hunt will host ''''Nick Masala'''' on Nickelodeon and the 2-hour Nickelodeon block on Zee TV. While ''''Nick Masala'''' is a dubbed block in Hindi, the other programs are pre-dominantly in English.

The Chhota VJ Hunt will be supported by a national multimedia campaign with promo spots across Nickelodeon, MTV and Zee TV. Off-air Nickelodeon is advertising in print, hoardings, posters and flyers while on ground, it will be looking for Chhota VJs through road shows, audition parties, audition booths and online, on netfundu.com.

Nickelodeon has had a series of other events for kids. Events like ''''Say Yes'''', which was a school-led marketing campaign to identify one child to represent India at a Special UN Session and to meet Kofi Annan and Nelson Mandela in person, ''''Boss For the Day Sweepstake'''', a contest to find a kid to become Nickelodeon''''s boss for the day and to create their own Nick for one day and others like ''''It''''s Great To Be A Kid Contest'''' and ''''Nick Flicks'''' have given Nickelodeon a great deal of visibility.

A channel boasting innovative kids TV programming, Nickelodeon features a wide variety of entertainment just for kids including animation, game shows, live action, comedy and science fiction. In India, Nickelodeon is seen as a 24-hour channel in 12 million homes, as well as on the Zee Channel, featuring award winning programming, including animated series like Rugrats, Hey Arnold!, Catdog and SpongeBob SquarePants and live action series, comedies and science fiction like The Journey Of Allen Strange, Kenan and Kel and game shows Global Guts and Figure It Out.

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