Home >> Media-TV >> Article

Nick targets young boys with TMNT franchise

18-April-2013
Font Size   16
Nick targets young boys with TMNT franchise

Teenage Mutant Ninja Turtles (TMNT) franchise, internationally considered to be one of the most popular kids’ television programmes of the 1980s, will hit the Indian shores this summer. The TMNT range will mark Nickelodeon’s India foray into the action toys category.

Talking to exchange4media about this new property, Sandeep Dahiya, SVP & Business Head – Consumer Products, Viacom18 said, “Viacom acquired the property, which was a cult hit, a couple of years back and we have created a new season of the same property in today’s cutting edge technology with mix of animation and live action.”

The group is trying to create a whole array of consumer products built around it with some of the best global companies and brands and a Hollywood movie is also in pipeline associated with the characters in couple of years.

Dahiya added, “If you make the show relevant in today’s context by using today’s technology, it will work as much or better than it did in the 80s.”

He also shared that they are planning some major placement and promotion with below the line and on ground activation. It will be on air on both Nick and Sonic channels. “We are also looking at an opportunity to tie up with pizza players here as the characters of the show are very strongly associated with pizza,” he added.

On the association with Toy Triangle, Syed Adil Qamar, Country Head, India, Toy Triangle said, “We are delighted to partner with Nickelodeon India, on such a huge property, which is already creating waves internationally. We have already received an overwhelming response from retail buyers who believe that TMNT will re-invigorate the toy aisle in the action genre.”

The group has planned the investments in various levels which is required. It will go in different cities and tying up with franchise to promote.

The launch will be supported by a 360 degree marketing campaign across the nation. The unveiling will happen first at Hamleys all through the month of May, with lots of engaging contests for kids.

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

He is the man behind India's most rewarded and talked about campaign at Cannes 2018, 'Blink to Speak. Read on to find out how he conceptualised the idea and led the team that created the campaign.

Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.

Piyush and Prasoon Pandey will be the first Asians and first from WPP to be deemed with this honour tonight at the Cannes Lions Festival of Creativity