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NewsX launches new brand campaign ‘See Beyond…'

02-March-2015
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NewsX launches new brand campaign ‘See Beyond…'

To bring to the viewers what lies beneath, make them see the unseen, NewsX repositions itself to bridge the differences between augmented and the ground reality of every story.

The campaign will take the brand values to the next level and will be aided by the launch of a new campaign that will promote the channel’s philosophy at large. With the theme ‘See Beyond…’, the campaign will be a continuation of ‘News. Not Noise’, the defining value of the news channel.

Speaking on the launch of the brand campaign, Kartikeya Sharma, Managing Director, iTV Network, said, “NewsX is evolving. We are overwhelmed with NewsX’s success in such a short span of time. We are glad about our acceptance among the viewers. This campaign is a conscious effort to emphasize on facts, not on opinions, devoid of hysteria and sensationalism. This brand campaign will help the brand stand out as a catalyst of fair and unmolded news broadcaster.”

Savvy Dilip, Group CMO, iTV Network, said, “We are delighted to introduce this brand campaign and continue our rich legacy of delivering quality news. This brand campaign will be promoted through 360O platforms comprised of on air, print, outdoor, digital and social media along with interactive viewer engagement activities. We are also optimistic about adding considerable value to all our stakeholders through this brand repositioning.”
 

Tags NewsX Kartikeya Sharma Savvy Dilip

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The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)