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News channels seek eyeballs with I-day programming

14-August-2004
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News channels seek eyeballs with I-day programming

In a bid to attract the maximum number of eyeballs on Independence Day, various news channels are coming out with special programmes besides the live coverage of PM’s address from Red Fort.

Programming Head of Zee News, Alka Saxena, says well-known commentator Jasdev Singh has been roped in to provide special inputs on the day. In the evening a programme showcasing the common man’s views of Independence Day will be telecast. The channel’s logo and screen sticker will also be in tricolor. Entertainment channel Zee TV will pay tribute to the unsung heroes by showcasing the world premiere of the Hindi film ‘Deewar-let’s bring our heroes home’.

An official from Star News informs that this year the channel, besides presenting the live telecast of the PM’s address, will put out a special programme titled ‘Ye Gulistan Hamara’. It will focus on fifty years of independence and various other issues. Exclusive reports from various states will also be featured on the day.

Aaj Tak will present two special I-Day programmes called ‘Azadi ke Mayane’ and ‘Zara Yaad Karo Kurbani’. The programmes will focus on the meaning of Independence Day for the common man, martyrs and the state of historical places related to the freedom struggle. Besides this, Headlines Today will present a show called ‘Independence Rocks’.

NDTV has lined up a special ‘Jai Jawan’ programme for Independence Day. Bollywood star Sanjay Dutt and journalist Barkha Dutt will be featured with Indian Army jawans in Uri. Barkha Dutt will provide viewers with a glimpse of the lives of jawans.

Vice-President Sahara Samay, Prabha Dabral, says a live quiz for school children is being organized by the channel in nine cities of Uttar Pradesh and six cities in Madhya Pradesh. Patriotic songs by famous singers will also be aired throughout the day, says Dabral.

Public broadcaster Doordarshan will telecast the flag hoisting and the Prime Minister’s speech from Red Fort. DD News will present a special programme on Independence Day at 9:30 am. Golden oldie ‘Barsaat’ starring Raj Kapoor will be telecast at 12:00 pm on the same day.

The National Geographic Channel will present three documentaries that unravel the conflict between man and animal. There will be a programme called ‘Operation Hot Pursuit’ where the dwindling number of wild elephants in India will be examined. The sad plight of the whale shark on Indian shores will be shown in a documentary titled ‘Shores of Silence: The Whale Sharks’. This will be followed by another programme on a probe of the leopard that has unleashed havoc in suburban Mumbai.

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