Home >> Media-TV >> Article

New movies to bring in revenue worth 0.7 crore for Zee

05-October-2002
Font Size   16
New movies to bring in revenue worth 0.7 crore for Zee

Zee Telefilms’ new strategy to premiere new movies is expected to bring in an average operating profit of Rs 0.7 crore per movie from the first telecast. The company is learnt to have already roped in 8-9 sponsors for the first 16 movies telecasts, each of which is expected to spend Rs 0.2-0.3 crore per movie.

This takes the revenue potential from each movie screening to Rs 2.3 to Rs 2.7 crore, depending on the movie.

The new movies will be screened once a week on Thursdays at prime time slot of 8 pm. The channel has bagged rights for films such as Om Jai Jagdish, Legend of Bhagat Singh, Humraaz, Mere Yaar Ki Shaadi and Mujhse Dosti Karoge to name a few and all of which are less than six months old.

According a recent report by Motilal Oswal’s ‘Inquire Equity Research’, the economics of movies on Zee TV is expected to work out favourably for Zee TV.

According to analysts, considering that movie acquisition costs are close to three-year lows, which makes the cost of acquiring movies very attractive at this point in time, it is understood that these new films have been acquired at a cost ranging between Rs 0.7 crore and Rs 2.1 crore. Therefore, the average cost across all these 26 movies on a conservative cost estimation is about Rs 1.7 crore.

Going by this, analysts say that this leaves Zee with an average operating profit of Rs 0.7 crore per movie from the first telecast, an operating margin of 28 per cent only considering ad revenues and film acquisitions. Analysts say that movies was the only real option for Zee to turn the viewership tide in its favour.

The movies are expected to bring in large number of audiences to the channel that would be led into the soaps on Zee. Media buyers feel that these movies will log minimum television rating points of between 3-5 per film.

This would make these movies the top programmes on Zee and would also ensure a place for Zee TV in the weekly top 50 programmes on the Hindi cable and satellite channels.

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

Heated debates and serious discussion on several aspects of Digital Marketing marks time spent by esteemed jury led by Sanjiv Mehta, Chairman and MD, Hindustan Unilever

The new Ogilvy mantra is about being obsessive about and taking ownership of every aspect of the brand.

Today we have father-daughter duo, Rana Kapoor, Founder, MD & CEO, YES Bank, and Roshini Kapoor, Co- founder of the Three Sisters, talking about family trips and motivational thoughts