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New 24-hr Capital-centric infotainment channel expected by year-end

19-August-2004
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New 24-hr Capital-centric infotainment channel expected by year-end

A new city specific channel for Delhi and NCR – Total TV is expected to hit the tube by the end of the year. This proposed 24-hour free-to-air Hindi infotainment channel is jointly promoted by Vinod Mehta, a journalist and former media advisor to Haryana Chief Minister Om Prakash Chautala, and Anil Gaba – a Haryana businessman. Salilesh, former programming head of Zee TV’s Siticable has joined as the head of Total TV.

Vinod Mehta told exchange4media that Total TV was planned as a family channel that would have everything in the domain of news and entertainment. There would be music and game shows and programmes related to career, education, civic issues and city life. The channel is also planning a helpline with the support of Delhi government to address the problems of common public.

According to Mehta, besides entertainment programming, the upcoming channel would have a fair share of news. “There will be five daily prime time bulletins of 30 minutes each from early morning to late night. There will be five-minute news updates every hour,” Mehta said. The channel plans to have a news gathering network of correspondents in every assembly constituency of Delhi and two correspondents in every NCR district.

Total Telefilms Private Limited – the company behind Total TV is making an investment of Rs 15 crore to launch the channel which would be uplinked through VSNL and beamed through Thaicom Satellite. Mehta told that his company has got the uplinking permission and the channel would go on air by December.

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