Top Story

e4m_logo.png

Home >> Media - TV >> Article

Network18 Group, Sun Network form strategic alliance to create Sun18

14-July-2010
Font Size   16
Network18 Group, Sun Network form strategic alliance to create Sun18

Network18 Group and Sun Network have joined hands to launch one of India’s biggest distribution entities. The new entity, to be called Sun18, also marks the entry of Network18 Group into the Indian television distribution space.

To begin with, as part of the agreement Sun18 will distribute a total of 33 channels from Viacom18, Network18, Disney India Network and the Sun Network, across all platforms in India via all fixed networks, including cable, DTH, IPTV, HITS and MMDS. With these 33 channels, the Sun18 bouquet is already the highest GRP delivering bouquet in the Indian television space.

As part of the strategic alliance, the business has been structured uniquely, whereby two new companies are formed – Sun18 Media Services North Co and Sun18 Media Services South Co. While Sun18 North will be headed by Haresh Chawla as its CEO and Director, Rajesh Kamat will be the COO of Sun18 North. Sun18 South will be headed by Tony D’Silva as its CEO.

Tags Network18 Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular