Top Story

e4m_logo.png

Home >> Media - TV >> Article

Neo Sports to air live telecast of Women’s Asia Cup

21-December-2006
Font Size   16
Neo Sports to air live telecast of Women’s Asia Cup

Neo Sports Broadcast Pvt Ltd will be airing the live telecast of the finals of the Women’s Asia Cup to be played between India and Sri Lanka at the Sawai Mansingh Stadium, Jaipur.

Shashi Kalathil, CEO, Neo Sports, said, “Women’s cricket hasn’t received the requisite focus and attention till date. Now with the game under the auspices of the BCCI, we will look at leveraging our robust international and domestic cricketing calendar as a platform to build a following for the game.”

Positioned as ‘The home of Indian cricket on TV’, Neo Sports holds the rights to all the international and domestic cricket played in India. It holds the rights to 67 per cent of all confirmed international cricket series featuring the Indian cricket team till March 2010.

Neo Sports has entered into an exclusive distribution tie-up with STAR India to take its channels – Neo Sports and Neo Sports Plus – across the length and breadth of India. The channels are available on cable, DTH and new media platforms.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by