Top Story


Home >> Media - TV >> Article

NDTV to launch 'NDTV MetroNation' in Chennai in partnership with 'The Hindu'

Font Size   16
NDTV to launch 'NDTV MetroNation' in Chennai in partnership with 'The Hindu'

Chennai-based print giant 'The Hindu' has tied up with the NDTV to launch a city-specific channel in Chennai. The launch could take maybe two months or little longer. The channel will reach the entire Greater Chennai audience.

According to N Murali, Managing Director, The Hindu, "We are partnering with NDTV for a metro specific channel in Chennai. The channel will be called 'NDTV MetroNation' which NDTV has launched successfully in Delhi."

Chennai's MetroNation will have programmes on parenting, food, sports, lifestyle, entertainment, events and the youth. "NDTV plans to roll out its metro-specific channels, and is partnering us for its Chennai channel. NDTV is very strong brand name, and we are strong in Chennai. Therefore we thought there was a good synergy between us," added Murali. When asked about the distribution and other aspects, Murali said that those issues were yet to be discussed upon.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

One of the latest entrants to the IPL club, Kent RO Systems recently announced its sponsorship deal with Kings XI Punjab

The shortlists in the Media, Publisher, Creative and Branded Content categories are now up on the website

According to BARC India data, English news genre grew by 2.76 per cent whereas Hindi news genre saw a 30 per cent growth during North East Assembly elections results on March 3