Top Story

e4m_logo.png

Home >> Media - TV >> Article

NDTV ropes in Vinod Dua for election coverage

10-February-2004
Font Size   16
NDTV ropes in Vinod Dua for election coverage

Celebrity TV anchor Vinod Dua has been hired by NDTV India to do special poll programmes in the run-up to the Lok Sabha elections. Dua had anchored STAR News flagship election show Kaun Banega Mukhyamantri (KBM) during the Assembly elections last year, which had generated considerable viewer interest. It was perceived that Dua would create another success story on STAR News on the lines of KBM in the run-up to the General elections but he has opted to work with NDTV instead.

Dua shares a long association with Dr Prannoy Roy, President, NDTV. They had done election programmes together for Doordarshan between 1984 and 1996.

Dua confirmed to exchange4media.com that he has signed the contract with NDTV to do election programming on the Lok Sabha polls. “Even during the Assembly elections last year I had an offer from NDTV. For the Lok Sabha polls, I will be doing a Hindi election show for NDTV India. There is also a plan to do a bilingual show with Prannoy Roy,” he said.

Reliable sources at NDTV have also confirmed that Dua would do the special election programming for NDTV India.

Dua said the election programming is still at the ideation stage and that a concrete format would emerge after discussions with Roy who is currently traveling overseas.

Interestingly, STAR News has neither confirmed nor denied Dua’s switchover to NDTV. STAR News spokesperson told exchange4media.com, “Dua may or may not do the election programme for the channel this time.”

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)