Top Story


Home >> Media - TV >> Article

NDTV in pact with UK’s ITV to distribute Granada TV in India

Font Size   16
NDTV in pact with UK’s ITV to distribute Granada TV in India

NDTV has entered into a strategic pact with UK’s commercial media company ITV to distribute the latter’s general entertainment channel Granada TV in India and South Asia. This partnership will bring to Indian viewers hit contemporary dramas such as the award-winning ‘Prime Suspect’, ‘The Jeremy Kyle Show’, ‘The Friday Night Project’, ‘Ballroom Bootcamp’, ‘Airline’, and ‘Vroom Vroom’.

On the partnership, Rahul Sood, Head of Network Distribution & Affiliate Sales, NDTV, said, “We look forward to launching the channel across all digital platforms. There is an untapped potential for quality niche channels in the Indian market and Granada TV, with its strong content line-up, will fill this gap.”

Peter Iacono, President & Managing Director, ITV Global Entertainment, said, “With over 50 years of experience as the UK’s No. 1 commercial television network, we are tapping into our unique catalogue of quality content and commercial skills as a broadcaster to bring this new must-see channel to Asia. Granada TV is a large-scale, serious undertaking offering compelling love stories, drama, gripping mysteries and exciting light entertainment. It’s about family; it’s about lifestyle; it’s just plain and simple good TV.”

“The region is ripe for the launch of a channel which brings high quality, commercially successful TV hits in a contemporary format; and initial feedback from pay TV operators has been very positive,” said James Ross, Regional Director for ITV Global Entertainment in Asia.

Initially, the channel will be broadcast in English with local subtitles to be available in launch markets. Granada TV has been available on a limited preview basis in Asia since June 23 and will continue to be broadcast via ABS-1, operated by Asia Broadcast Satellite.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds