It is official. STAR India and NDTV Group have signed an agreement for the advertising sales function of the NDTV news channels – NDTV India, NDTV 24x7 and NDTV Profit. STAR India’s ad sales team will now handle the ad sales of these channels. It is understood that a five-year agreement has been signed, which can be extended based on mutual agreement. With this, STAR India gets complete commercial charge of NDTV channels. This is effective immediately.
Since its inception in the 24-hr news channels avatar in 2003, NDTV Group, across all its subsequent news and lifestyle offerings, worked with Raj Nayak-led NDTV Media for its ad sales function.
Even after Nayak altered his arrangement with NDTV to form Aidem Media in March 2010, NDTV continued with Aidem for its ad sales requisites. However, a year later, the relation is now understood to be over. NDTV and Aidem would soon be parting ways.
NDTV has initiated conversations with various organisations in context to its ad sales.
As is known, STAR India already handles the distribution function for NDTV. The sales arrangement means a complete commercial handover of NDTV channels to STAR India.
A senior industry observer had explained to exchange4media in an earlier conversation, “This cannot possibly mean revenues as such. Given STAR’s sheer size, sales commission would not make much of a difference to STAR India. What can be expected is a bigger relationship at a later stage.”
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
Tim Castree is all praises for his team in India and trusts it to be a result of ‚Äúan excellent execution of agency‚Äôs global strategy‚ÄĚ headed by Kartik Sharma
Mookerjee will lead the agency‚Äôs focus on strategic media planning, technology, data, content and ROI driven solutions
Lizol continued to reign the top spot in BARC‚Äôs Top 10 Brands for Week 23 (June 2-8, 2018)
Mazhavil Manorama which was at the fourth position in Week 22 climbed two positions up, bagging the second spot in Malayalam GEC category. Zee Telugu came in the first spot outdoing Star Maa in week 2...