Top Story


Home >> Media - TV >> Article

NDTV 24x7 stays on top of English news heap

Font Size   16
NDTV 24x7 stays on top of English news heap

NDTV 24x7 is clearly the first choice as far as English news viewing is concerned in India with a channel share of 37 per cent. The closest competition is from Headlines Today which has a channel share of 21 per cent, followed by BBC World with a 16 per cent and CNN with 11 per cent channel share.

According to TAM figures for the period October 15 to November 15, in the 8 pm to 11 pm time slot for the target group of CS 15+ AB in six metros, NDTV 24x7 has a TVR of 0.06 followed by Headlines Today with 0.03. BBC World and CNN tail behind at 0.02 and 0.01 respectively.

Said Rajesh Sheshadri, Senior Marketing Manager, TV Today, “Headlines Today is unique in its format and presentation, the numbers are promising and we hope to make it to the number one position soon.” He further said that NDTV had an advantage because “it existed as a brand even before their channel came, so the brand recall is there. Headlines Today is taking time but it is sure to catch up with its sharply defined positioning.”

Raj Nayak, CEO, NDTV Media, says, “NDTV is the most credible of all news channels. Its success lies in the quality of programming and the content backed by good production values followed by good distribution and marketing.”

In the 10 pm to 10:30 pm time slot, there is hardly any competition for NDTV 24x7 with Rajdeep Sardesai’s X Factor alone commanding a channel share of 42%, far ahead of its competitors. Headlines Today is not even close with a share of 13% for this time slot. The TVR for X Factor alone is 0.08 and its nearest competitor is BBC World with a rating of 0.04.

Commenting on BBC’s ratings, Sanjeev Srivastava, India Correspondent, BBC, said, “BBC World is an international news and information channel. While the domestic channels cover Indian news and events from Indian perspective, viewers come to BBC World for an international perspective. Viewer's appetite for news has grown significantly in recent years; they consume news from multiple sources, and the complement their viewing by watching both domestic and international channels. BBC World's share on peoplemeter is fantastic when it comes to international events, and to evaluate BBC World audiences one needs to go beyond peoplemeter".


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by