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NDS expands its operations in India with new office in Mumbai

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NDS expands its operations in India with new office in Mumbai

NDS, a technology solutions provider for pay TV services, has expanded its operations in India by setting up an office in Mumbai. This is their second office in the country after an R&D centre in Bangalore. The company has been providing core technologies for digital pay TV services across the world.

Commenting on the services, Dr Abe Peled, Chairman and CEO, NDS Group Plc, said, “NDS Bangalore is pivotal to our ability to roll out state-of-the-art technologies such as advanced middleware solutions, digital video recorders (DVR) and interactive TV applications, to some of the world’s largest broadcasters. The opening of the NDS’ Mumbai office is in recognition that the Indian market itself is ready for the wide-scale deployment of digital pay TV.”

NDS already provides its services to Tata Sky and Hathway Digital Cable TV in India. The NDS systems deployed include NDS Videoguard conditional access system, MediaHighway middleware and a bouquet of interactive TV applications, including the electronic programming guide (EPG).

With the deadline for implementing CAS fast approaching, the company wants to make its presence felt in the country.


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Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

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