Top Story

e4m_logo.png

Home >> Media - TV >> Article

NATPE Conference 2008 kicks off on January 28, 2008

28-January-2008
Font Size   16
NATPE Conference 2008 kicks off on January 28, 2008

The annual conference of the US-based National Association of Television Program Executives (NATPE) commences on January 28, 2008. The first day of the four-day conference is NATPE Mobile++, a day-long seminar that would provide a concise overview of opportunities in the mobile content marketplace, including actionable intelligence on the mobile video market.

This one-day event attempts to identify the major players in the mobile entertainment market, key industry trends and lucrative business opportunities. NATPE Mobile++ would feature representatives from the mobile entertainment ecosystem, including content owners, mobile aggregators, distributors, producers, mobile operators and MVNOs.

Following the NATPE Mobile++ is the conference. The objective of the conference is to be able to stimulate new approaches to business strategies and hold discussions on the state of the industry. Digital is high on the agenda. Some of the sessions are on the role of agencies and managers in today’s digital media realm. There is also a session on ‘Digital Power Brokers: Defining Digital Space’. Former Yahoo! and CBS executive David Katz interviews the power brokers in charge of digital/short form content at the top agencies, including The Agency Group’s Brandon Stein, William Morris Agency's Lewis C. Henderson, ICM's S. Michael Kernan, and Jonathan Moonves, senior partner, Del, Shaw, Moonves, Tanaka, Finkelstein & Lezcano.

There is more on mobile with sessions like ‘Mobile Content: What's Hot? What's New? What's Next?’ that would be moderated by MTV Networks EVP digital distribution and business development Greg Clayman. Joining Clayman on the panel are The Weather Channel Interactive’s VP of mobile Louis Gump, Brand in Hand co-founder and managing director Eric Bader, Fox Mobile Entertainment/Jamster SVP Mitch Feinman and Salil Dalvi, GM-Wireless, NBC Universal.

Some of the other discussions that come under the scanner would be on international co-production and acquisitions; cross-media production; current trends as well as what’s on the horizon on video-on-demand; traditional media companies strategising to compete with UGC and the shoestring budgets of online content platforms amongst other topics.

Some of the speakers are Warner Bros. Television Group SVP-Digital Brett Bouttier; Generate founding partner and CEO Jordan Levin; Break.com CEO Keith Richman, Initiative VP and MD of interactive Michael Hayes; Blip.tv co-founder, president and CEO Mike Hudack; Dimitry Shapiro, founder and CIO of Veoh Networks; Universal Television Group's Jeff Gaspin; BBC Worldwide America's Garth Ancier, Lifetime Networks' Andrea Wong and Next New Networks' Herb Scannell.

Bringing in the global perspective, NATPE Conferences would also feature discussion on opportunities for both European and US producers in the growing format sector of the content production and distribution business, telenovelas and more on non-scripted entertainment, drama series and lifestyle programming amongst other things.

NATPE is a global, non-profit organisation dedicated to the creation, development and distribution of televised programming in all forms across all mature and emerging media platforms. NATPE attempts to develop and nurture opportunities, both commercial and educational, for buying, selling and sharing of content and ideas.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Mumbai was chosen in keeping with the company's focus on featuring their proprietary technologies over undiscovered markets like South Asia

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by