Top Story


Home >> Media - TV >> Article

National Geographic, Germany, explores ‘Mythical India’

Font Size   16
National Geographic, Germany, explores ‘Mythical India’

Mythical India, a 156-page special edition published by the German Edition of the legendary worldwide National Geographic magazine, was launched recently at the world-renowned International Tourism Fair 2007 that was held in Berlin recently. India was the official partner country for the fair this year.

Mythical India is the eighth issue of the ‘Collector’s Edition’ that appears in Germany and is aimed specifically at collectors. Ambika Soni, Minister-Tourism and Culture, launched the edition.

This special edition showcases the many facets of India through interesting reports and supported by spectacular photo series, including stories on India’s high-tech city Bangalore; Hindu celebrations; pilgrimage to sacred rivers; Bollywood and its booming film industry. It also highlights poverty that still affects a large part of the population.

“We are very happy that Ms Soni, Tourism and Culture Minister of India, was at the Bertelsmann Headquarters in Berlin for the launch of the magazine and it is an honour to celebrate this amazing project with her,” said Dr Felix Friedlaender, Publishing Director, National Geographic, Deutschland.

Marzban Patel, Chairman and MD, Mediascope Publicitas, which is the sole media representative of National Geographic (Germany) in India, said, “The National Geographic brand enjoys the loyalty of both consumers and advertisers, as it is uniquely positioned in the market to connect people to a world that is larger than the one they live in. The unveiling of the India special issue at the ITB 2007 is a great recognition of India’s place on the world map. This special edition will definitely enhance any avid reader’s collection.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds