Top Story

e4m_logo.png

Home >> Media - TV >> Article

Nach Baliye’ returns on STAR One for second season

18-August-2006
Font Size   16
Nach Baliye’ returns on STAR One for second season

Combined with ‘The Great Indian Laughter Challenge,’ ‘Nach Baliye’ was another show that led to STAR One gaining reckoning in the Hindi entertainment channels genre. Now in its second season, everything about ‘Nach Baliye’ has been upped and is expected to match if not exceed the numbers of the first season. The show is expected to launch in September 2006, but this time, there is competition in the form of Sony’s ‘Jhalak Dikhla Ja – Dancing with the Stars’.

The show has been designed as a 13-week feature this year, as opposed to the 10 weeks of the first season. To garner more interest, the Wild Card element has been introduced this time, which would allow a voted out couple to re-enter. There would be three episodes in a week – Mondays being the performance, then there would be a voting special, while Fridays would be the reality episode that would show the behind-the-scene happenings of these performances.

The channel has planned a special unveiling of the celebrity couples, called the ‘Mu Dikhaee’. For maximum impact, the unveiling would be simul-cast on STAR Plus, STAR One, STAR Gold and Channel [v] on August 18, 2006 at 10.00 pm. The channel is supporting this with significant on-air promotions.

When pointed out that TGILC in its subsequent season didn’t deliver as much as its predecessor, Shailja Kejriwal, Creative Director, STAR Entertainment, said, “TGILC had its problems. As far as ‘Nach Baliye’ is concerned, we are of course hoping to bring in the kind of numbers it did last year, if not more. The show has really been upped this year on all aspects. We have some great couples competing, great comperes and great judges. There is more energy and vibrancy in the show this year, and expectations are high.”

Saroj Khan and Malaika Arora return as judges with director Kunal Kohli as the third judge. TV artistes Rajeev Khandelwal and Amina Sharif are the comperes.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...