Top Story


Home >> Media - TV >> Article

MTV launches Backpack Holidays with Travelguru

Font Size   16
MTV launches Backpack Holidays with Travelguru

Now you can plan your holidays with MTV. The multimedia youth platform has launched MTV Backpack Holidays, a co-branded initiative with Travelguru, which will offer vacations with activities like fire-walking, rock climbing, skiing and kayaking, bonfires, catamaran rides, tent pitching and barbeques.

Sandeep Dahiya, Director, Consumer Products, MTV Networks India, said, “The launch of MTV Backpack Holidays is in line with our broad strategy of playing a part in lives of youngsters across various interests and needs. Travelling is one of the many things that the youths enjoy. With this venture, we are going to step into their lives once again.”

Packages will range from Rs 800 for day trips to Rs 10,000 for longer adventure trips that include more complex activities like skiing. Accommodation, meals, transportation and adventure activity supervised by specialists will also be provided at locations ranging from Hrishikesh, Haridwar, Kihim, Karjat, Antargange and Rangaswamy Hills near Bangalore.

Commenting on the new initiative, Devyani Nagpal, Chief Marketing Officer, Travelguru said, “Travelguru believes that today’s youth is very clear that they want to make their own choices. This alliance is in line with our strategy to reach out to today’s youth and offer them our unmatched range of customised holiday products. We believe that MTV is the perfect choice as a partner, as we look to address this youth market.”


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

Pankaj Belwariar, who recently resigned from the post of Vice President Marketing at Sakal Media Group, has now joined Rajasthan Patrika as the Head of Marketing in North and East region.

A look at Vivo’s ad campaign with their all-new brand ambassador Aamir Khan, which has fetched them a whopping 21 million views on YouTube