Top Story


Home >> Media - TV >> Article

MTV’s virtual move for ‘MTV Chat House’

Font Size   16
MTV’s virtual move for ‘MTV Chat House’

After shows like ‘Roadies’, ‘Splitsvilla’, ‘Crunch’, etc, MTV India now looks to blur the boundaries between the virtual world and the real world with new show ‘MTV Chat House’, which is aired every Sunday and Thursday at 7 pm.

‘MTV Chat House’ has three ‘Chat Masters’ who will live for 60 days in a mansion in Israel, which designed like an online chat room, with a chat lobby, private rooms, and a huge wall of chat-screens. They will be completely out of touch with the outside world, and the only people they will be allowed to communicate with will be 12 participants living in separate, isolated rooms. They won’t be able see the participants as they really look, but only their screen avatars. The goal of the chat masters is to collect the most friends into their private rooms and the one with the maximum number of friends will be declared the winner at the end of the season.

Commenting on the launch and strategy of the show, Aditya Swamy, EVP and Business Head – MTV India, said, “Transmedia storytelling is the only way to engage this wired generation. We experimented with ‘Crunch’ and now we doing it again with ‘Chat House’. Integrating three screens seamlessly will give viewers the window to connect with the show wherever, whenever. With ‘MTV Chat House’, we are turning the fundamentals of reality shows on its head. It is inclusion instead of elimination. Cause today, if you don’t have friends, you are nobody.”

Elaborating on the marketing strategies for the show, Swamy said, “We have done a complete 360-degree marketing strategy for the show, targeting television, OOH, radio, digital platforms and even theaters, where the ads would run during the movie ‘Dirty Picture’.”

Speaking further on the new shows and MTV’s focus for the New Year, Swamy said, “We are launching ‘Roadies Season 9’ on January 7, 2012. MTV’s focus for the New Year involves doing more shows for young people.”

Tags virtual reality Aditya Swamy Suraj Ramnath

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

SEBI (Securities and Exchange Board of India,) imposed the fine for delayed disclosures under the Listing Agreement and the Insider Trading Regulations

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.