Top Story

e4m_logo.png

Home >> Media - TV >> Article

Misleading cable TV ads under panel scanner

15-December-2004
Font Size   16
Misleading cable TV ads under panel scanner

In a significant move, the inter-ministerial committee (IMC), constituted by the ministry of information and broadcasting (I&B), is in the process of drafting codes and guidelines to curb the menace of misleading ads aired on cable television channels. Currently, the IMC is studying the impact of such misleading ads carried by cable channels.

On another front, the Advertising Standards Council of India (ASCI) is also closely examining advertisements which depict women in a derogatory manner.

Incidentally, the I&B ministry is now reactivating the operations of its inter-ministerial committee with new initiatives.

It was in 2002 that the ministry had set up two IMCs (short- and long-term) under section 20 of the Cable Television Networks (Regulation) Act 1995 for looking into the violation of programme code and advertising code as prescribed in the Cable Television Network Rules 1984, by television channels.

On ASCI’s plans to check ads which portray women poorly, a spokesperson from ASCI said, “We are meeting many representatives of women’s organisations who are deeply concerned with the misrepresentation of women in advertisements. We are working with the All India Democratic Women’s Association to protest against the indecent portrayal of women in advertisements.”

According to the ASCI spokesperson, some advertisers are using attractive women to promote products which are totally unrelated to the needs of women.

“With the objective of grabbing attention, attractive women are used to sell even cars nowadays. The National Commission for Women is also concerned about the representation or portrayal of women in media,” he added.

As per ASCI’s self regulation codes, advertisements which are objectionable to women and are likely to hurt sensitivities on a large scale should be modified. Interestingly, the number of women members of ASCI’s Consumer Complaints Council (CCC) has gone up to seven from three last year.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular