Top Story

e4m_logo.png

Home >> Media - TV >> Article

MIPCOM announces inaugural Mobile TV Awards winners

25-October-2005
Font Size   16
MIPCOM announces inaugural Mobile TV Awards winners

After announcing the DVD Awards 2005 winners just three days ago, MIPCOM has now announced the winners of the inaugural Mobile TV Awards. The international trophies took place at the 21st edition of MIPCOM on October 17-21, 2005, at Palais des Festivals, Cannes. The winning works were chosen by an international grand jury from a total of 23 nominated projects.

For the first time the Mobile TV Awards closed the Mobile TV screenings, in which the nominated projects that had been pre-selected by an independent panel of industry experts were showcased.

The Mobile TV Screenings & Awards were key components of the Mobile TV Day at MIPCOM, which focused on the creation of new mobile entertainment concepts and formats.

Sponsored by leading mobile operator Orange and European broadcaster Arte, the Mobile TV Screenings & Awards were launched in August 2005 and had attracted 235 entries from 30 countries and 135 companies. The Mobile TV Awards were created and co-produced with Mediaplay International Ltd, a UK-based mobile content consultancy.

Mark Selby, President of the grand jury, said, “We had participants ranging from big broadcasters to small mobile content companies. It has been confirmed once more that good content travels across platforms, but innovation in this medium can come from anyone.”

Paul Johnson, Director of Reed MIDEM’s Television Division, commented, “The accolades convey to the international television community attending Cannes, the importance of mobile in the audiovisual sector, and this is crucial for our clients. The exceptional quality and range of made-for-mobile content competing this year showed that mobile is becoming a medium in its own right.”

The Awards ceremony was hosted by British TV presenter, Ray Cokes. The international grand jury presented a Mobile TV Award to the most compelling project in each category.

The grand jury memebers included – Mark Selby, Global VP Multimedia, Nokia (UK); Robert Chua, Chairman Founder, The Interactive Channel (Hong-Kong); Frédéric Fougea, Producer, Boréales, France; Nicoletta Iacobacci, Head of iTV Content Factory, RAI (Italy); Sophie Walpole, Head of Interactive Drama and Entertainment, BBC (UK); Matt West, VP Mobile Media Worldwide, Alcatel's Packet Video Network Solutions (UK).

In addition to the grand jury awards, there was a special ‘Best of Show’ prize, which was voted by the audience, and the Grand Prize for Best Innovation in Mobile Content awarded by Orange.

The winners’ list includes:

Best Made for Mobile TV Content/Format - SmashBrain, CinemaElectric, USA

Best Repurposed Video, Film, or Animation Content for Mobile - Brain Food: Glowing Mice, ScienCentral, Inc, USA

Best Mobile TV Channel or Service - Dateline, YooMedia Mobile, UK

Best User Interface for a Mobile TV Channel/Programme Guide - Label Studio TV, Universal Music Mobile, France

Audience “Best of Show” Prize - Pete Tong's Fast Trax, Inventa Productions, UK

Orange Grand Prize for Best Innovation in Mobile Content - Desperate Housewives - Recaps, Buena Vista International Television, UK

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.