Top Story


Home >> Media - TV >> Article

Media waits for its share of 'Acche Din'

Font Size   16
Media waits for its share of 'Acche Din'

Of the many catchphrases that were created to bolster PM Narendra Modi's election campaign, none perhaps had the resonance of 'Acche Din.' The brainchild of Ajay Singh, co-founder of Spice Jet, the phrase caught on with the electorate and continues to inspire as many parodies, jokes and applications now, as it did during the elections. In short, people bought it.

One of the continuing debates is whether 'Acche Din' have truly arrived for the sectors that were ailing. While Insurance and Railways are definitely enjoying the good times, exchange4media spoke to the print players, to know if the times are indeed changing for the better.

The media has of late witnessed significant churning, with changes in ownership and management, senior journalists exiting under controversial circumstances and several print and digital publications shutting down. Ravi Dhariwal, Executive Director & CEO, BCCL, sounds cautious. “We are expecting better days for media,” he said, while reflecting on the uncertainty that dogged the industry over the last two years. “When the future remains uncertain, the first casualty is advertising, which remained sluggish.” While sounding optimistic about the prevailing sentiments, Dhariwal said, “Now that the uncertainty is gone, the economy should grow faster. Our growth is tied to that of industrial growth and we expect the scenario to get better.”

There were speculations galore on the most sensitive issue of increase in FDI in news media. Some of them were hoping for the government to look into the matter, but evidently it has been put in the back burner as of now. D D Purkayastha, MD & CEO, ABP Group gave a thumbs down to the catch phrase. He said, “Achhe Din for media haven’t come yet. We are waiting for that to happen.”

Varghese Chandy, Chief General Manager, Marketing & Advertising Sales, Malayala Manorama feels it’s too early to comment. He said, “Acche Din have to come in with positive sentiments and that has not happened yet. Media's performance is dependent on several other sectors. Unless they do well, we cannot do better.” He listed consumer appliances and automobile sectors as indicators of a robust economy that would help the media business as well.

While Suresh Srinivasan, VP, The Hindu said, “The only Accha Din I saw was on Independence Day and things are looking better. I don’t know how and when they (Acche Din) are coming and how long they are going to last. Maybe during the festive season we will see some Acche Din.”

He concluded by saying that the day a man on the street truly believes that things around him have changed for the better, Acche Din would have truly arrived. 

Tags Acche Din Ravi Dhariwal DD Purkayastha Varghese Chandy Suresh Srinivasan Narendra Modi Malayala Manorama ABP GROUP

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial