Top Story

e4m_logo.png

Home >> Media - TV >> Article

Media experts bet high on DLF IPL T20 finals

03-June-2008
Font Size   16
Media experts bet high on DLF IPL T20 finals

Audience Measurement and Analytics (aMap) has thrown a record high for the final match of the DLF IPL T20 series. aMap shows that for the C&S 4+ in the all India (1 lakh-plus towns), the match has thrown an average rating point of 7.7, and the peak rating is at 10.2. To put this number in better perspective, the highest rating point that the aMap data has thrown for the DLF IPL T20 matches have not crossed the 4 TRP mark.

It was seen that in the TAM Media Research data, quite a few matches have delivered over 6 TRPs and 7 TRPs. The lowest rated matches, according to TAM data are in the vicinity of 2 plus. However, for aMap, the DLF IPL T20 matches have ranged between 1 TRP and 4+TRPs.

aMap data suggests that a total of 24 million people watched the DLF IPL T20 final match.

The two semi-final matches, too, have delivered ratings of over 4 TRPs as per the aMap data. Though there is still time before the TAM Media Research ratings come in, media experts have asserted that the DLF IPL finals indeed have raised high expectations in the Indian media and advertising fraternity.

Sandip Tarkas, President, Customer Strategy, Future Group, said, “So far, the DLF IPL T20 has given some good numbers, and the finals are expected to be much better than what we have been saying.”

Prasanth Kumar, National Director of GroupM’s Central Trading Group, added, “Can it go any other way? The DLF IPL T20 has delivered very good numbers so far, and I don’t know of any one who is not excited about it these numbers. The viewers were really charged and we do expect the finals to give some very high ratings.”

It is just a matter of days now before the complete TAM Media Research ratings for the DLF IPL T20 are available. The series itself may be over, but until the final ratings are in, there is still time before the game has ended for the Indian media and advertising fraternity.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.