Top Story

e4m_logo.png

Home >> Media - TV >> Article

Max on the lookout for India’s ‘Sabse Bada Deewana’ with Sajid Khan

02-June-2006
Font Size   16
Max on the lookout for India’s ‘Sabse Bada Deewana’ with Sajid Khan

Crazy movie fans, Max is looking for you. The movies and special events channel is in search for the ‘Sabse Bada Deewana’ across the country. Through its new hunt titled ‘Sabse Bada Deewana’, Max will choose the biggest movie buff in India through auditions on-ground in Lucknow, Jaipur, Bhopal, Surat, Kolkata and Mumbai.

MAX will hunt the biggest ‘deewana’ and movie fanatic of all times with Sajid Khan who will be in Lucknow on June 7 and 8; Jaipur on June 16 and 17; Bhopal on June 21 and 22; Surat on June 28 and 29; Kolkata on July 4 and 5; and Mumbai on July 8 and 9.

Speaking on the ‘Sabse Bada Deewana’ hunt, Albert Almeida, Executive Vice-President and Business Head, Max, said, “Over the years, Max has always reflected the passion of a cinema-crazy nation through its content and its communication. Now Max takes its passion to the next level by launching the biggest hunt for Max ‘Sabse Bada Deewana’. This campaign will capture the true passion and fervour of the viewer and showcase what fuels his or her ‘passion for cinema’. The idea is to identify these movie buffs and present them to other passionate viewers of the channel.”

Almeida added, “Max as a brand has always stood for innovation, creativity and attitude. This concept is in line with our philosophy of reaching out to our viewers through innovative concepts and initiatives. This big on ground activity, supported by an off-air and on-air marketing campaign, will reiterate the fact – Saara Zamana, Max ka Deewana.”

After rolling out auditions in six cities, the campaign will move further as the six ‘deewanas’ chosen from the city will then be eliminated by viewer votes and the final ‘Sabse Bada Deewana’ would be chosen.

Participants can either register by SMSing ‘Deewana’ to 2525 or turning up for an audition at the designated venue.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...