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Mastiii becomes ‘dheet’ to make a better India

29-December-2016
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Mastiii becomes ‘dheet’ to make a better India

Karo Theek #BanoDheet an awareness initiative by music channel Mastiii resolves to bring about a positive change in society this coming New Year-2017. The campaign that flagged off on December 26, 2016 focuses on making the youth “Dheet” to not just bring about a change in them but also in everyone around them, eventually making a better nation.

Reaching out to 173 million viewers in India, the hard-hitting thought of #BanoDheet was conceptualised and produced internally by SABGROUP and will be spread through four TVCs to be telecast on all channels of the network, including Mastiii, Dabangg, Dhamaal Gujarat, Maiboli and Dillagi.

https://www.facebook.com/mastiiitv/videos/1330211213687123/

#BanoDheet, a high energy and high impact campaign which focuses on building awareness and instill the thought of being stubborn to achieve a larger goal of pushing the youth to make a better India, has taken into consideration four key pressing issues out of a bouquet of concerns in the country: Eve Teasing, Corruption, Littering and Drinking & Driving.

Each concern is portrayed through impactful and thought provoking TVCs which instill the thought that to bring about a change we should not be passive anymore but should be stubborn and bold to do or make others do the right thing when the time calls for it.

The campaign tries to evoke passion within the youth of India to do what is right and also take ownership in light of building a young and powerful nation. To amplify this objective and thoughts of the campaign, support was garnered from various media partners namely RED FM 93.5 as Radio Partner, DNA and Dainik Savera as Print Partners, Minimax Ads Pvt. Ltd. and Coral Media as Outdoor Partner, Vyoma Technologies Pvt.Ltd. as Digital Screen Partner and Spykar as Apparel Partner.

Elaborating on this initiative, Manav Dhanda, Group CEO, SAB GROUP, said “Through #BanoDheet initiative we stand to rekindle the inner spirit of the youth to build a better nation and a new India in 2017 by becoming Dheet/Stubborn to do the right thing always. The TVCs produced by Katalyst Creates, a division of SABGROUP, attempt to bring about a 'behavioral and attitude change' in society as an extension to our PM’s vision of a conscientious nation. We highly appreciate the media partners who have associated with us in our efforts to achieve our objective with our campaign.”

Tags Mastiii #BanoDheet campaign

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OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

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