Top Story

e4m_logo.png

Home >> Media - TV >> Article

Malaysian company Astro buys 26.01 per cent stake in Hungama TV

09-March-2006
Font Size   16
Malaysian company Astro buys 26.01 per cent stake in Hungama TV

UTV Software Communications Ltd on Wednesday announced that key Malaysian DTH and pay TV operator, Astro, had taken a strategic stake of 26.01 per cent in the UTV promoted Hungama TV (United Home Entertainment Ltd).

“Astro or its affiliates shall invest as a strategic investor in UHE by subscription to UHE’s equity, preference shares, convertible debt and/or other instruments, or a combination thereof, for strategic stake of 26.01 per cent.” UTV said in a statement.

In September 2005, both the groups had declared their joint venture to launch two kids’ channels in South East Asia, which are on Astro’s DTH platform across Malaysia, Indonesia, Brunei, and later on in Singapore. A spokesperson for the group revealed that the two channels were set to be launched in the next quarter.

According to the previous agreement, Astro will be making the entire capital investment for the launch of these channels. UTV will provide the entire knowhow, the content, the formats, marketing and brand building expertise for the launch of its channels. The successful format of UTV and Hungama from India will be created locally in Bahasa Malay and Bahasa Indonesia languages.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular