Mahuaa, which is gaining prominence as a regional television player, is all set to enter the Uttar Pradesh market with a Hindi news channel in mid-June 2011. The channel, which will also focus on the neighbouring state of Uttarakhand extensively, has already got license for operation from the Ministry of Information and Broadcasting. The staff recruitment process for the UP edition of the news channel will start soon.
The Uttar Pradesh TV news market has already witnessed big news channels’ entry in recent years. While, Zee has launched its UP channel in 2009, Sahara Samay UP and ETV UP have already got wider presence in the state.
When asked, in such a cluttered market of news channels, how would you differentiate your content? Rana Yashwant, Group Editor, Mahuaa News, who is also spearheading the UP project for the Group, remarked, “Hyper-local content will be our forte in the market. We will keep our focus on local issues with wider prospective and will set an exclusive content agenda for our viewers. Need of audiences for local news is yet to be fulfilled in Uttar Pradesh. And, we would like to become voice of the citizens in the state.”
Meanwhile, sources have confirmed to exchange4media that Mahuaa has plans to foray into the Rajasthan market by the end of the year 2011 with Hindi news channel. Besides this, the group has a National Hindi news channel and for Madhya Pradesh/Chhattisgarh market a regional Hindi news channel on cards. Both the channels are likely to be launched in the year 2012.
Sources have also noted that while the news channel in UP/Uttrakhand will operate with the same name Mahuaa; for Rajasthan and MP/Chhattisgarh markets, name is likely to be changed.
Mahuaa Media Private Ltd, a media venture of Century Communication Ltd, has got regional GECs and News channels under its umbrella. The group consist channels including Pragya TV (Wellness channel in Hindi), Mahuaa Bangla (GEC), Mahuaa Bhojpuri (GEC), Mahuaa News Hindi and Mahuaa News Bangla.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
He is the man behind India's most rewarded and talked about campaign at Cannes 2018, 'Blink to Speak. Read on to find out how he conceptualised the idea and led the team that created the campaign.
Facebook-owned Instagram introduces IGTV, a new app to upload long-form vertical videos, intensifies competition with YouTube.
Piyush and Prasoon Pandey will be the first Asians and first from WPP to be deemed with this honour tonight at the Cannes Lions Festival of Creativity