Epic Television Networks, led by Mahesh Samat, has announced a new Hindi general entertainment channel Epic. The channel will offer content set against the backdrop of Indian history, folklore and mythology, in a contemporary format. Epic is slated to go on air in August 2013, subject to regulatory approval.
Commenting on the new channel, Mahesh Samat, Managing Director, Epic Television Network claimed, “Epic will be a first of its kind segmented channel in the Hindi entertainment category, offering a compelling and modern take on Indian history and mythology. Our vision is to create a brand in television that will translate our vibrant past into entertainment with the objective of creating new IPs, strong characters and new heroes that strike a chord with mass audiences.”
He further said, “In India, multiplexes have changed the movie viewing experience, where one can pick and choose the movie they want to see. With digitisation, we believe there is an opportunity for ‘multiplexing’ television, where viewers have the choice to consume genre-specific content of their liking.”
The channel claims to have got on board several well-known production houses to produce shows for the channel. The programming strategy will contain a mix of fiction shows, narrative non-fiction shows, short form content as well as films at launch.
Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker Indiaâ€™s performance and a lot more
Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.
In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.
Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer
The new Ogilvy mantra is about being obsessive about and taking ownership of every aspect of the brand.
Today we have father-daughter duo, Rana Kapoor, Founder, MD & CEO, YES Bank, and Roshini Kapoor, Co- founder of the Three Sisters, talking about family trips and motivational thoughts
Prior to Applause, Cherian was the CMO at Smaaash Entertainment for four years