Top Story


Home >> Media - TV >> Article

Let’s see how carriage fee changes post digitisation: JS Sarma, TRAI

Font Size   16
Let’s see how carriage fee changes post digitisation: JS Sarma, TRAI

The industry has accepted Telecom Regulatory Authority of India’s (TRAI) tariff order dated April 30, 2012 to a large extent. The only area of concern is carriage fee, which broadcasters were hoping to be eradicated completely. However, TRAI Chairman JS Sarma stated that the regulation on carriage fee has been framed after factoring all feedback that was received on the subject.

In a conversation with exchange4media, Sarma said, “We have paid attention to, and factored, all feedback we had received on carriage fee. We are now not looking to make any change in the regulation. Please understand these are not recommendations, these are regulations and have been framed after a lot of thought.”

Will TRAI consider rationalising carriage fee or putting a cap on it? “Let us take a look at it, when the time comes. We don’t know the future of carriage fee and what it will shape up to be post digitisation. Why talk about it right now? If carriage fee continues to be detrimental and hinders the growth of the industry, we will definitely intervene and fix a cap if that is what is needed at the time,” Sarma replied.

Sarma asserted once again that he sees no reason why the digitisation deadlines, beginning with June 30, 2012 for the four metros, will not be met.

Tags JS Sarma TRAI Carriage Fee IBF Noor Warsia

Rishi Pratim Mukherjee finds his eternal peace at home on a typical weekend by reading his all time favourite books or simply switching off

Prashant Puri, Co-Founder and CEO of Adlift, talks about his journey from being the company’s co-founder to an investor and also tells us how automation will soon take the top spot in every marketer's list

Shikha Kapur, CMO- ‎Fox Star Studios, speaks on the evolution of digital marketing in the organisation

Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

According to media reports, the new logo will not be very different from the existing one and the changes may not be very visible

Visual highlights from the seventh edition of IMPACT’s 50 Most Influential Women event held in Mumbai on Thursday 22nd March.

The FIR was filed by the police after BARC India’s vigilance team found out that the details of the households where BARC India’s BAR-O-Meters are installed were compromised