Home >> Media-TV >> Article

KTV, Sun Network, SCV to become pay channels soon

17-September-2002
Font Size   16
KTV, Sun Network, SCV to become pay channels soon

Viewers of Tamil channels are in for another hike in their monthly subscription. According to industry sources three Tamil channels from the Sun Network - KTV, Sun Network and SCV are likely to become pay channels.

According to sources close to the Sun Network, the three channels are expected to turn pay channels by December 1. The monthly subscription per connection is expected to be between Rs 15 and Rs 20. This is expected to increase the revenue of the network considerably.

The network has already started running a scroll/ticker on its channels advertising for distributors for Sun Network. In fact, it is currently in the process of appointing cable and satellite TV distributors across Tamil Nadu, sources added.

However, it will do its own distribution wherever SCV, a unit of Kalanithi Maran controlled Sun Network, is present. SCV is the number one MSO (multi-system operator) in the state with around 20 lakh subscribers under its fold, accounting for over 90 per cent of the total cable connections in Chennai, Madurai, Trichy and Coimbatore - the four cities it has presence. It is looking for around 30 to 60 distributors in rest of Tamil Nadu. The whole process is expected to take around 45-50 days. Sun has already placed an order for decoder boxes made in Taiwan under the brandname `Zinwell'.

Interestingly, Sun TV - the flagship channel of the network - is not in the list of its channels scheduled to go pay currently. It is perhaps because the flagship channels of other Tamil channels like Raj TV and Jaya TV are still free to air.

However, in the long run Sun Network is planning to convert all its channels into pay channels by end 2003.

It is starting with its Telugu channels - Gemini TV and Teja TV - on October 1, followed by the rest in stages. Ultimately, all the Sun channels would be offered as a bouquet.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

He spent 13 years at HT; his previous stints include Whirlpool, Procter & Gamble and Godrej

The case study explains in detail the people strategy executed at GroupM to ensure its talent is digitally charged and is data-centric.

As Zee Telugu completes 13 years, Anuradha Gudur tells us about the channel’s journey