Top Story

Home >> Media-TV >> Article

Kotak Life Insurance highlights success stories of its agents

21-May-2012
Font Size   16
Kotak Life Insurance highlights success stories of its agents

Kotak Life Insurance has come up with an innovative marketing strategy. The insurance company is producing a television programme on its life insurance advisors, which is being aired on IBN Lokmat channel. The programme, which went on air on April 30, is anchored by noted film personality Prasad Oak.

Speaking to exchange4media, Suresh Agarwal, Executive Vice President and Head of Strategic Initiatives and Distribution, Kotak Life Insurance said, “The half hour programme highlights real-life success stories of six serving life insurance advisors of the company from different parts of Maharashtra. Through their inspiring stories, whereby they have transformed the destiny of their families through selling life insurance, the company hopes to attract more people to become life insurance advisors.”

A Marathi channel has been chosen given the strong market that Maharashtra provides for the company. “Maharashtra contributes almost 25 per cent to the total agency-based business of the company. Another important reason to select Maharashtra is the better quality of life insurance advisors in the state,” Agarwal added.

The format is innovative wherein a case study approach highlights the financial success and corresponding lifestyle changes of a disparate set of individuals. The company has chosen television as the medium for the campaign as it believes that TV, with its near-life characteristics and audio-visual effect, is best suited to bring alive the proposition. At the same time, parallel initiatives are being run on social media to engage with potential life insurance advisors on a regular basis.

Speaking on the response received, Agarwal shared, “We have received several applications from different parts of Maharashtra. The profile of respondents range from self employed individuals, fresh graduates, retired individuals to housewives.”

It may be recalled that Max New York Life’s latest TV campaign, titled ‘Aapke sachche advisor’, also highlights its life insurance advisors and seeks to change consumers’ perceptions regarding such advisors, whom they tend to eye with suspicion.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space