Top Story

e4m_logo.png

Home >> Media - TV >> Article

KK back on popular demand in new show on SAB, ‘Bhaago KK Aaya’

24-January-2008
Font Size   16
KK back on popular demand in new show on SAB, ‘Bhaago KK Aaya’

SAB is bringing back its popular character KK in a new show ‘Bhaago KK Aaya’. KK was earlier seen in ‘Sab Ka Bheja Fry’. ‘Bhaago KK Aaya’, which will replace ‘FIR’ repeats, will go on air from January 29 on Tuesdays from 8 pm to 8.30 pm.

Commenting on the new show, Anooj Kapoor, Business Head, SAB, said, “In our show ‘Sab Ka Bheja Fry’, KK was one of the most loved characters. We have been getting constant requests from viewers to bring him back, and hence we decided to get him back in ‘Bhaago KK Aaya’. This doesn’t happen very often to a character.”

On the show’s marketing strategy, Kapoor said, “We will promote the show extensively through our network, and since KK is already a known face across the masses, we strongly feel that the show can deliver very well on the existing equity of the character.”

He further said that no extensive marketing campaign had been planned for the show apart from a regular dose of promos that would be played on the network channels along with innovative integration. However, the channel is currently in talks with some media partners for integration, where KK would add value to their existing properties through his unique brand of jokes.

‘Bhaago KK Aaya’ is a sitcom about the antics of KK with his staff and whacky humour that this interaction generates. KK was first introduced in ‘Sab Ka Boss’ gag in the show ‘Sab Ka Bheja Fry’. In this show, KK always thinks he is God’s gift to mankind with a higher level of intelligence, humour and class. However, his office staff has a different opinion to this philosophy.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The aim is to advance the company’s goal of simplifying its business and drive deeper service connectivity to its clients