Home >> Media-TV >> Article

Kasthuri TV unveils new logo

24-March-2015
Font Size   16
Kasthuri TV unveils new logo

Kasthuri TV,  GEC in Karnataka was taken over by ‘Whitehorse Network (WHN)’ in November 2014 has been undergoing an extensive revamp ever since.

The channel’s new logo was aired on the 22nd of March 2015 as a part of its ‘New Shows, New Look, New Positioning’, strategy. The reason behind the logo change is to enhance the look and feel of the channel while keeping its target audience in mind. The new logo has been designed with the intent of captivating its audience specially women and the youth.

WHN’s CEO,  P Kailasam says, “We are giving the channel a new look and apart from the new programming line-up we are also working towards changing the look of the channel. Hence, to begin with, we are now going to launch the New Channel Logo on the auspicious occasion of Ugadi Festival”.

“It is a pivotal time for Kasthuri TV. The new shows that were launched earlier this year increased the channel’s standing among clients and agencies alike. The channel’s aggressive revamp strategy is setting the business up for great long-term success in the Kannada GEC space.” added Alok Rakshit, Business Head – Regional Channels, Aidem Ventures Pvt. Limited.

Apart from this Kasthuri TV has lined up 4 new shows to be launched by mid-April this year. Out of the 4 shows, 2 will be in the fiction category and 2 in the non-fiction category. Of the two fiction shows, one is a Woman-centric daily which focuses on the beautiful relationship between a man and his daughter. The other, also being a daily soap, is a love story that goes through various tests and trials and still stands strong. On the other hand, out of the 2 non-fiction shows, one will solely focus on children’s entertainment and the other will be for adults. Kasthuri TV is also in the process of giving a completely new look to its cookery show Kitchen Kamaal.

Earlier this year, the channel launched 7 new shows, both, in fiction and non-fiction categories. WHN has been spearheading the way forward for the channel with ‘New Shows’, ‘New Look’ and ‘New Positioning’. A lot of changes have already taken place and many more are going to be unveiled in the near future.

Tags Whitehorse Network P Kailasam

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Radio Mirchi maintained its top spot while Fever FM replaced Big FM at the second spot in Kolkata

Singh explains why marketers should focus more on maintaining the core essence of a brand and not just innovations

Venkat brings with him over 20 years of extensive experience of working in media, creative, cultural and knowledge industries on several international projects in over 30 countries.