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Kasab trail coverage: Aaj Tak, Times Now lead in viewership among news channels

17-May-2010
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Kasab trail coverage: Aaj Tak, Times Now lead in viewership among news channels

The entire nation had just one question most of the first week of May – will Kasab, the lone surviving terrorist of the 26/11 attacks, get the death sentence. The sentence has been delivered, but it may be some time before Kasab is hanged. News channels had a busy time covering the verdict and sentencing as the nation closely followed the court proceedings.

Emerging top of the lot among Hindi news channels is Aaj Tak, which was the highest watched on both the verdict day (May 3) and the sentencing day (May 6) as per TAM data for the period between May 1 and May 8, all HSM CS 15+ years. The second most watched was India TV, followed by Star News.

Times Now was the highest watched English news channel on those two days as per TAM data for the period between May 1 and May 8, CS 25+ years, I million plus followed by NDTV 24x7 and CNN-IBN.

Hindi News Channels

Aaj Tak led with a market share of 19.1 per cent, while India TV followed in the second spot with 16.8 per cent market share. Star News was the third highest watched Hindi news channel with a 14.5 per cent market share. With a 10.7 market share, Zee News was at No. 4, while IBN7 had a 10 per cent market share and completed the top five most watched Hindi news channels covering the Kasab trail. NDTV India had a market share of 6.6 per cent, while Tez was next with a 4.8 per cent market share. Live India and News24 had market shares of 4.2 per cent and 4.1 per cent, respectively. DD News got a market share of 3.3 per cent.

These channels maintained the same order in terms of viewership on the day of sentencing as well, with Aaj Tak leading the field yet again with the maximum market share of 19.6 per cent. India TV and Star News followed with market shares of 15.8 per cent and 15.5 per cent, respectively. Zee News had a market share of 11.8 per cent, while IBN7 had a 7.8 per cent market share. NDTV India was marginally ahead of

Tez at 6.9 per cent market vis-à-vis the latter’s 6.5 per cent market share. News24 had 4.5 per cent market share, Live India, 3.8 market share, while DD News managed to secure 2.6 per cent of the market share.

English News Channels

Among English news channels, Times Now was the most watched on both the verdict and sentencing days. With a 37.9 per cent of market share, the channel was way ahead of competition. NDTV 24x7 followed at No. 2 with a market share of 25.7 per cent, while CNN-IBN was third with 20.1 per cent market share. Headlines Today followed in the fourth place with a 10.3 per cent market share. IMN News (formerly NewsX) was the fifth most watched English News Channel on the day of the verdict with a share of 4.2 per cent. Both BBC World and CNN followed next with 0.9 per cent market share.

Times Now was way ahead of the competition in terms of viewership on day of the sentencing as well, garnering a market share of 32.7 per cent. NDTV 24x7 was placed second with a 20.6 per cent share, while CNN-IBN was at No. 3 with a 17.5 per cent market share. Headlines Today was next with 14.8 per cent market share. In a twist of sorts, News 9, which had 0 per cent share on the verdict day, managed to get a market share of 10.3 per cent on the sentencing day. BBC World’s share rose to 3.1 per cent on the sentencing day, while IMN News got a 0.9 per cent market share. CNN didn’t fare well with 0 per cent share on sentencing day.

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