Top Story

e4m_logo.png

Home >> Media - TV >> Article

Junior Super Singer all set to replace Jodi No. 1 on Vijay TV

02-March-2007
Font Size   16
Junior Super Singer all set to replace Jodi No. 1 on Vijay TV

Super Singer is back on Vijay TV, and this time it’s for the little ones. Junior Super Singer, which provides a platform for children in the age group of six to 14 to showcase their singing talent, is touted to replace the channel’s successful reality component ‘Jodi No 1’. The show, which had its first episode on February 24, will be aired every Friday and Saturday at 8 pm.

After an extensive audition at Trichy, Coimbatore and Chennai, the channel has zeroed it on 45 children. These children would be put to test for their singing talents in many rounds varying from classical, semi-classical, light, folk, etc. through group and individual performances. After 13 weeks of screening, one child will be declared as the winner of Airtel Super Singer Junior. The winner will be awarded with a purse of Rs 5 lakh.

The viewers would play an important role in deciding the winner as the show reaches its final phase. Airtel subscribers would get a unique opportunity to decide which among the rejected candidates should deserve a second chance and thus get the wild card. They will also decide the winner of the wild card round and get the child into the finals.

Eminent singers Usha Uthup and Chitra would form the jury panel. The channel is expecting active participation from both parents and children. Radio Mirchi is the official radio partner for the event, while Malai Malar is the print partner. The channel plans to promote the show extensively in order to gain maximum mileage from it. Besides the on-air-promos, the channel would also put up hoardings at premium locations.

Vijay TV General Manager Ravinath Menon said, “Junior Super Singer is going to be another big-ticket show. It is definitely more appealing to a wider audience, as parents are equally involved in the process from start to finish. Our expertise in the format with ‘Super Singer 1’ will ensure that the show has all the elements to be a complete family entertainer.”

“We would be tapping every possible medium to promote the show,” said Vijay TV Associate Creative Director Pradeep Milroy Peter.

Meanwhile, Mahesh Thampi, who is the COO, Mobile Services, Chennai and Tamil Nadu, Bharti Airtel Ltd, said, “Airtel has consistently been introducing innovative services for the customers. The Junior Super Singer contest is one more such initiative and represents a once in a lifetime opportunity for budding singers in Tamil Nadu. We expect this new initiative to be an instant hit with the Airtel customers.”

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)