Home >> Media-TV >> Article

ITF will help Indian ideas go international

13-August-2012
Font Size   16
ITF will help Indian ideas go international

IBF (Indian Broadcasting Foundation) is all set to give the Indian television industry its biggest platform dedicated to broadcasters in India in the form of Indian TV Fest, also called ITF. The event is scheduled to be held at the Baga Grounds, Goa on November 2 and 3, 2012. exchange4media is the exclusive industry partner for ITF 2012.

The two-day fest is a unique platform for the Indian and global broadcasting industry to network and exchange ideas through panel discussions and master classes.

Uday Shankar, CEO, STAR India said that today the audience wants to know what is happening in the television industry and in what direction the industry is headed. The event would be important to television viewers who have evolved over time and are keen on industry trends. Hence, ITF would not only prove beneficial to the industry but the audience as well.

“The television industry is more than 20 years old and it has grown from a Rs 200-300 crore business to a multiple revenue industry. There are lots of opportunities that can be foreseen and the speakers of the forum will delve into such topics,” said Sunil Lulla, MD and CEO, Times Television Network.

According to Lulla, there are a lot of interesting formats that are entering India and it is time for Indian ideas to go international.

Talking about investments, Shankar said, “We need to brainstorm to explore ways through which we can attract revenues – be it domestic or foreign. Such discussions are necessary to take the industry to the next level.

According to Shankar the idea is to discuss issues pertaining to content, business and technology.

Lulla shared that ITF would cover youth, sports, technology, services and ideas. It is a festival to benefit the television community but the conversations and the ideation wouldn’t be restricted and would also extend beyond the normal definition of television. “Creativity is a process of pushing boundaries continuously and ITF would present itself to be such a platform,” he concluded.

Stuart Bowden talks about purchase journey, the revised version of Cannes Lions, Wavemaker India’s performance and a lot more

Emery says everything that Unilever CMO Keith Weed says has a touch of genius. He also talks about his expectations from Cannes, WPP without Sir Martin Sorrell and his love for Mindshare India.

In an interaction with exchange4media, PC Musthafa, CEO & Co-Founder iD Fresh Food shares how the brand deals with competition and marketing strategies followed by them.

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

right
left
EXCHANGE4MEDIA’S LOUDEST.IN HOSTS INAUGURAL EDITION OF MUSIC INC. IN MUMBAI EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES BSNL & CALL2ACTION COMMUNICATION INDIA LAUNCH MOBILE ADVERTISING PLATFORM, INFOMO IN NEW DELHI CHILDREN’S RIGHTS ACTIVIST KAILASH SATYARTHI LAUNCHES BOOK ‘EVERY CHILD MATTERS’ SENIOR JOURNALIST VIJAY TRIVEDI LAUNCHES BOOK ‘YADA YADA HI YOGI’ BASED ON YOGI ADITYANATH EMINENT JURY CONGREGATES TO PICK IMPACT’S 40UNDERFORTY ACHIEVERS PORTER PRIZE & INSTITUTE FOR COMPETITIVENESS RECOGNIZE STRATEGIC ACUMEN IN COMPANIES DELHI AD CLUB-SAARC AWARDS 2018 RECOGNIZE EXCELLENCE ACROSS CREATIVE, MEDIA & DIGITAL AGENCIES MARK TULLY, OTHER JOURNALISTS HONOURED BY MUMBAI PRESS CLUB AT ANNUAL REDINK AWARDS TALENTED YOUNGSTERS GET TO PRESENT THEIR WORK BEFORE STALWARTS IN THE AD INDUSTRY INDIA RADIO FORUM 2018 RECOGNIZES EXCELLENCE IN RADIO INDUSTRY OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI

In a conversation hosted by COVERGIRL and creative agency Droga5, this session discussed how creators push the boundaries of creativity by giving women the power to define it

A session at Cannes Lions highlighted the importance of confidence in helping people realise their true potential

The Pandey Khandaan, as promised, was in full attendance to watch brothers Piyush and Prasoon receive top honours.