Top Story


Home >> Media - TV >> Article

It has been an interesting rollercoaster ride with digitization: Pradeep Hejmadi

Font Size   16
It has been an interesting rollercoaster ride with digitization: Pradeep Hejmadi

Pradeep Hejmadi, Business Head, Zee TV speaks on the key highlights of the broadcast industry in 2014 and how the channel has done well in spite of the bumps that came their way.

What are the key highlights for the industry for the year 2014?

For the industry it has been an interesting rollercoaster ride with digitization, interesting bumps that have presented themselves, predictable but also unpredictable in their different forms. For us fortunately each initiative has been positive. Again it is ‘Har Lamha Nayi Umeed’ for us, we have seen interesting opportunities all through in the things that are happening. So 2014 has been another stage of learning on how to get fiction to work.  For instance, in this year all of our launches post July have been right there. All of our openings have been very encouraging so very clearly what we are doing we seem to be doing right and converting that into a working principle and a working culture so that we are just able to scale higher and higher.

What were the key challenges for the industry in 2014?

Consumer appreciation for content in the form of ARPUs didn’t exactly transact which I think is a very big area. So obviously it links back to digitization in that sense but one of the few things we would want to focus more on is the ability to provide content at any time to consumers. The focus is improving and getting enhanced on digital more and more.

Tags Pradeep Hejmadi Zee TV flashback year 2014

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In terms of affiliates, India ranks on the top. Spurred by the fast growth of mobile users and hence internet users, there are millions of websites, apps, WAP-sites and blogs using affiliate marketing...

Insecurity in the workplace due to the idea of AI encroaching on your job, or being sidelined at work because of your small town background? Sandeep Goyal has the right answers to help you deal with w...

As National Sales Head at, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.