Top Story

Home >> Media-TV >> Article

IPL4’11: Did World Cup steal the glory? Ratings and more...

13-May-2011
Font Size   16
IPL4’11: Did World Cup steal the glory? Ratings and more...

Three more matches to go until the top eight delve into the Quarter leg of the season, IPL 4 is poised to pick up speed at the ratings counter too. But the ratings speak a different tale...

The numbers have rolled in by TAM Media Research’s Sports division, TAM Sports for up to Match 49 played by teams Mumbai Indians and the Delhi Daredevils, where the former took a beating and lost bringing their total score at 8 wins of 11 games.

Top 5 teams so far...

 

In the past week, for the audience parameter of CS 4+ in the six metro markets, interest levels peaked during the match between MI and Pune Warriors with the match ratings running up to 5.39 TVR. The last match of week played on Sunday between MI and DD scored a rating of 4.95, while the week opened with Kolkata Knight Riders playing Deccan Chargers, a match that garnered ratings up to 4.30 TVR. The match played between teams DC and DD managed a 4.17 match TVR but the rest of the matches ranged from 2 to 3 TVR.

IPL 1, 2, 3! 4...
In comparison to the earlier seasons, in terms of ratings, this season has taken a fair beating. In pure numbers, the average of the match ratings at this point in the season when compared to earlier seasons is much lower. While the cause for this may be many and have their own share of arguments to support them, the clear picture is that at 49 matches down, IPL Season 3 commanded the highest so far average match rating of 5.29 TVR. This season has merely managed an average of 3.94 TVR while IPL 1 amassed a rating of 5.24 TVR, followed by the second season, IPL 2 at 4.49 TVR, as shown in the table below.

 

Comparing Averages

* In IPL1 one match was abandoned due to rain
* In IPL2 two matches were abandoned due to rain
* In IPL4 one match was abandoned due to rain

Source: TAM Sports
Market: 6 Metros
TG: CS 4+
Channel: MAX

Hot or Not?
Ignoring the elephants at the table, primarily the heavy duty marketing, the high entertainment dosage with celebrities smiling their ‘pretty’ smiles the High Definition and LED TVs in homes, why have the ratings not soared high for the IPL this season?

The reasons can be many.
In the middle phase of the season, while the quarters are yet to set in, the interest levels have seen a decline rather than hit new highs. Is the country sitting happy on a much cherished World Cup win and cricket reached a fatigue point? Has the tournament lost its spark? Are new teams not matching up to the seasoned experience that older teams have acquired?

We will only know as the tournament pulls into the meaty portion of its offering – the upcoming Quarter finals. Until then, keep watching!

Top 10 rated matches so far... (up to Match 49)

Key:

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
OFF THE CUFF HAS JOURNALIST ARUN SHOURIE IN CONVERSATION WITH SHEKHAR GUPTA IN MUMBAI IAA HOSTS FIRST INDIAA REGIONAL AWARDS (TELUGU) IN HYDERABAD BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE

Gaurav Dua, Executive Director, Relaxo Footwears talks to exchange4media about the brand's re-branding, marketing strategy, future plans and much more

The brand through its campaign is helping Indian professionals imbibe the new work-culture while making an effortless style statement at their workplace

In this campaign, the brand MRF tyres intends to communicate their proposition of 'comfort made more comfortable'