Top Story

e4m_logo.png

Home >> Media - TV >> Article

IPL partners with Colors to launch a series of entertainment shows

23-January-2010
Font Size   16
IPL partners with Colors to launch a series of entertainment shows

The Indian Premier League (IPL) and Hindi general entertainment channel (GEC) Colors have entered into a partnership to launch an entertainment series that would be based on IPL.

The cricketers of IPL would be seen on Colors through shows that would be in available in various formats such as IPL Award Night among others. There would also be an IPL edition of ‘Fear Factor-Khatron Ke Khiladi IPL Special’.

In a press statement, Rajesh Kamat, Group COO, Viacom18 and CEO, Colors, said, “This partnership is about coming together of two of the biggest entertainment brands in their respective domains, IPL and Colors. These are brands that have changed the landscape of cricket and entertainment respectively over the last two years. Cricket & Bollywood are India’s biggest passions. While, Colors always had Bollywood and glamour, now with cricket added, it cannot get any bigger.”

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

Ushering the launch with a campaign titled ‘The New Way to Get Rich’ showcasing how technology gets millennials closer to their financial dreams

Ogilvy and Love Matters conceptualised a campaign that aimed to change the conversation and imagery that is associated with the LGBTQ community and lesbians in particular