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INX Network unveils channel brand identities

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INX Network unveils channel brand identities

INX Network has unveiled the brand identities of its three channels -- the Hindi general entertainment channel 9X, the Hindi music channel 9XM, and the English news channel NewsX. English & Pockett has developed the logos and identities for 9X and 9XM. Red Bee Media, which works extensively with the BBC, has created the NewsX logo.

The logos, which have a graphic relationship to each other, also attempt to convey the distinct personalities of each of the channels. An official communiqué quoted: “9X is dynamic, contemporary and passionate, while the M of 9XM has a youthful and irreverent attitude with the flexibility to change character. Meanwhile, NewsX connotes uncompromising clarity and strength with a unique and modern style.”

English & Pockett is known for developing visual identities for global media, entertainment and sports organisations such as Disney and UEFA Champions League. Red Bee Media is a UK corporate identity agency that has won numerous television awards, including awards for their work for the BBC and Discovery Channel.

Anthony Pettifer, Group Director-Brand and Communications, INX Media, said, “Both English & Pockett and Red Bee Media have succeeded in producing a set of outstanding logos for the channels of INX Media and INX News. We are extremely pleased with the results. We have an iconic symbol that will break through the clutter and we will now go forward to build on this foundation with equally strong brand communications.”

English & Pockett’s Darrell Pockett said, “We are delighted to be working on 9X and 9XM for INX Media, a company clearly destined to be a major creative force in the Indian and global media scene.”

Kumud Chaudhary, Head of Fiction, INX Media, said, “The 9X channel logo places the channel content in the right perspective -- dynamic, warm and emotional, connecting with the evolving sensibilities of the families of India today.”

Vir Sanghvi, CEO, INX News, said, “We believe that this design powerfully captures the promise of a quality, contemporary, news channel of the highest international standards.”

Jeff Conrad, Head-Design, Red Bee Media, said, “The logo and on-air identity of NewsX has been designed to stand out from the crowd. The logo and the channel design we are developing is state-of-the-art.”

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