Top Story

e4m_logo.png

Home >> Media - TV >> Article

INX finalises production ‘partners’ for GEC, plans to launch in Nov ‘07

25-July-2007
Font Size   16
INX finalises production ‘partners’ for GEC, plans to launch in Nov ‘07

INX Media is all geared up to make its place in the country’s television industry. The media entity has partnered with 11 production houses that would make its first content line-up. Nothing official was divulged on the launch date. However, it is expected that INX Media would attempt to launch their channels in the last quarter of 2007. The music channel is expected to launch in October, while the general entertainment channel might be launched in the first week of November 2007.

As of now, INX officials have not divulged much on the content that would be included, nor even the various genres they want to dabble in. However, the production ‘partners’, as INX Media officials call them, include established players in the field like Synergy Productions, Creative Eye, Ugraya Productions, Endemol India, BAG Films, Hats Off Productions, Balaji Telefilms and Miditech. Relatively new entrants like Edit II and Beyond Dreams are also in the list, as is Wizcraft which would not only work with the channel for events but content as well.

Even as all the production houses are excited about working with the channel none divulged anything on what they are working on for the channel. When quested, Indrani Mukerjea, Chairperson of INX Media, who was complimented for being the first female owner of a broadcast company, explained that it was still too early to divulge details on various strategies and plans.

Even as all channel officials were present on the occasion – or in the case of Richard Platt there was a recorded message – Dilip Ghosh, who was brought in as Content Head at the time of the first set of appointments at INX’s core team, was missing. When quested, Mukerjea said that Ghosh would be involved with in-house content production. She, however, didn’t divulge much on what this would include.

On further questioning as to how the channel proposed to be different from others in the space, Mukerjea said, “All I can say right now is that we will give the people what they want, and not what they have been given for all these years.”

Synergy Productions’ Siddartha Basu explained that a reason why it was possible to make a claim like that was because programming that worked had been copied fast and the industry was suffering from too many dogmas. He further said that INX Media was willing to break away from this and hence, the channel might be able to give the audience something new.

Ugraya’s Smriti Irani said, “I have two shows on two channels and there is nothing similar in that. It is possible to create different kinds of programmes. You should just know how much you can take on and do that much to do justice to anything that you begin work on.”

Tags

Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)