Top Story

Home >> Media-TV >> Article

Interpublic’s to launch entertainment division to create TV programming

09-February-2002
Font Size   16
Interpublic’s to launch entertainment division to create TV programming

The media-negotiating unit of Interpublic Group of Cos., Magna Global is launching an entertainment division to create TV programming.

The operation will be led by Robert Riesenberg, who moves from executive vice president of broadcast and programming at sibling Universal McCann Entertainment Group to executive vice president and director of Magna Entertainment. He will be in charge of creating programming for TV and video markets.

"Magna Global is now three things," said Magna Global Chairman Bill Cella. "It's about creating leverage in the buying marketplace. It is a knowledge-based company based on our research and data operations. And now it will also be about programming."

Magna Global claimed worldwide billings of $39.53 billion for 2000. In the U.S., billings in 2000 were $19.16 billion. Most of that money is spent on conventional advertising and marketing, but the potential is there for Magna Entertainment to wield some power in Hollywood.

Mr. Riesenberg denies there will be direct competition with traditional Hollywood studios. "Hollywood has a whole distribution system that feeds home video and international markets. We are not in that business. We are in the business of serving out clients."

But he pointed out that Magna Entertainment will compete in the selling process. "When producers sell ideas to a network, the network chooses the best concepts. ... If a good idea has money attached it, in our case, advertisers' money, the network will take a very hard look at what we have to offer."

Magna Entertainment is close to a large programming deal with a cable TV network. According to industry sources Magna Entertainment will place a special emphasis this year on developing urban, multicultural programming, in association with GlobalHue, a holding company for multicultural shops that's 49% owned by Interpublic.

Tags

Varun Raina, Marketing Manager, Airbnb India speaks to exchange4media about the successful #LiveThere campaign and how Bollywood helps them connect with its young consumer

Tim Castree is all praises for his team in India and trusts it to be a result of “an excellent execution of agency’s global strategy” headed by Kartik Sharma

Siddharth Dabhade says Criteo’s technology allows brands to engage with shoppers, create relevant experience on retail apps, thereby driving sales and profits

Shantanu Gangane says OTT platform Viu plans around 20+ originals and is all set to enter the Tamil market with a mix of syndicated and original content

right
left
BREAK THE CEILING TOUCH THE SKY 2018 SEES OVERWHELMING INDUSTRY PARTICIPATION 10TH EDITION OF ABC EUREKA AWARDS IN MUMBAI CELEBRATES WORK OF PARTNER AGENCIES EMINENT JURY PICKS LOUDEST’S 100 MOST POWERFUL INDIAN MUSIC BUSINESS LEADERS MODE LOFT BY SABGROUP LAUNCHES SIGNATURE MENSWEAR POWER DRESSING CLOTHING LINE TOP MARKETERS DISCUSS ART AND SCIENCE OF EFFECTIVE LISTENING @PITCH CMO SUMMIT 2018, DELHI THIRD SEASON OF ‘INDIA’S TOP DIGITAL PLANNERS’ RECOGNIZES EXCELLENCE IN THE DIGITAL INDUSTRY WOMEN ECONOMIC FORUM 2018 SEES DISTINGUISHED GLOBAL PERSONALITIES IN ATTENDANCE PEPPER CREATIVE AWARDS 2018 RECOGNIZE THE BEST IN ADVERTISING IN SOUTH INDIA RADIO CITY’S POWER OF RADIO MEET HOSTS TOP ADVERTISING INDUSTRY LEADERS TOP INDUSTRY PERSONALITIES ATTEND ZOOM-MYNTRA EVENING TO CELEBRATE THEIR PARTNERSHIP LEADING MARKETERS, EXPERTS SHARE INSIGHTS ON DIGITAL TRANSFORMATION @ADOBE SYMPOSIUM IN MUMBAI NICKELODEON TRADE PARTY SEES MARKETING INDUSTRY LEADERS AND THEIR FAMILIES IN ATTENDANCE GOLDEN MIKES RADIO ADVERTISING AWARDS 2018 RECOGNIZE INDUSTRY’S MOST DESERVING ACHIEVERS AIMA MANAGING INDIA AWARDS HONOUR THE BEST IN THE INDUSTRY BW BUSINESSWORLD’S GREAT INDIA DEBATE BRINGS TOGETHER INTELLECTUALS ACROSS INDUSTRY SECTORS BW BUSINESSWORLD SMART CITIES CONCLAVE PATNA 2018 SEES EMINENT INDUSTRY LEADERS IN ATTENDANCE EMINENT JURY PICKS WINNERS OF GOLDEN MIKES RADIO ADVERTISING AWARDS MADDYS 2018 SEE TOP ADVERTISING AND MARKETING INDUSTRY LEADERS IN ATTENDANCE LOKMAT MAHARASHTRIAN OF THE YEAR AWARDS 2018 RECOGNIZE EXCEPTIONAL TALENT CNBC-TV18’S INDIA BUSINESS LEADER AWARDS HONOUR HIGH-ACHIEVERS, OUTSTANDING LEADERS AND TOP VISIONARIES

Telugu channel Star Maa is launching two new serials in the afternoon slots on May 21- Kante Koothurne Kanali and Shambhavi

CCI in February fined Google $20 million for abusing its position in online web search and also slammed the company for preventing its partners from using competing search services

Bhattacharya was has now set his sights on entrepreneurship with plans to set up something in content and fashion tech space