Top Story


Home >> Media - TV >> Article

Interactive Television to change its name

Font Size   16
Interactive Television to change its name

Movie-marketing company Interactive Television is going to change its name soon. Speaking to eschange4media, Ajay Mehta, Managing Director, Interactive Television Ltd, revealed, “The name is due for a change within the next two quarters.”

The company feels that the name is somehow not in tune with the work it is involved in, that’s why it is mulling to change its name. The agency is involved in cinema related promotions like film tie-ups, ticketed film promotions, theatre tie-ups, film festivals, in-film advertising, in-theatre advertising, etc.

Recently, the company had helped Spice Jet tie up with the movie ‘Kyon Ki’, starring Salman Khan and Kareena Kapoor. Through this co-branding, it will run a contest through newspaper ads for its promotion.

Microsoft has also co-branded with the movie ‘Charlie and the Chocolate Factory’, starring Johnny Deep, for which it had run fun contests in the US market and as part of the promotions, there will be a TVC, which will be aired in all major channels, including POGO.

Interactive Television has exclusive alliance with Broadmind, a Group M company in the field of movie marketing.


Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Under BN Kumar’s leadership, PRCI held several successful global conclaves, brought out highly professional house journals and conducted international award winning social communication campaigns

At the 10th Pitch CMO Summit, marketers discussed the challenges of interfacing with the digitally empowered consumer.

Aamir Khan will soon be seen in a full-fledged marketing campaign around the upcoming Vivo products and will feature in a new television commercial