Top Story

e4m_logo.png

Home >> Media - TV >> Article

India's Got Talent rules weekend 9pm slot; Kapil Sharma Show lags behind

23-May-2016
Font Size   16
India's Got Talent rules weekend 9pm slot; Kapil Sharma Show lags behind

Last week we reported that the first episode of ‘India’s Got Talent’ (IGT) brought up the ratings of the 9pm slot to 7 million impressions in week 18 (30 April-6 May, 2016) which was 5 million impressions in the previous 13 weeks. Interestingly in the week 19 (7-13 May, 2016) the reality talent-hunt show generated average viewership of 8.5 million across India, followed by ‘Comedy Nights Bachao’ which garnered 6 million impressions according to BARC data.

The most touted and hyped up ‘The Kapil Sharma Show’ (TKSS) continues to disappoint viewers in living up to their expectation in Week 19, garnering only 5.5 million impressions, lesser than the two comedy shows (‘Comedy Nights Bachao’ and ‘Comedy Nights Live’) on Colors thereby relegating it to No 3 in the comedy space and No 4 in the non-fiction space, according to data sourced from BARC subscribers.

Zee's ‘Sa Re Ga Ma Pa’ is at no 5. In fact, ‘India’s Got Talent’ viewership is 58% higher than ‘The Kapil Sharma Show’ which started off with nearly 9 million impressions in the first week. While &TV’s latest reality dance show starring Bollywood star Madhuri Dixit, ‘So You Think You Can Dance India’ attracted 1 million impressions in Week 19.

At HSM Urban too, ‘India’s Got Talent’ generated average viewership of 6.0million, while ‘The Kapil Sharma Show’ got a viewership of 4.2million.

For the first two episodes, average of 36million viewers sampled ‘India’s Got Talent’ while for ‘The Kapil Sharma Show’ got eyeballs from 32million viewers. The story remains same across strata, be URBAN HSM or RURAL HSM (Urban HSM: 22million vs 21million, Rural HSM: 12million Vs 9million). This clearly indicates the universal appeal of IGT across urban and rural market.

From the above chart  it is clear that ‘IGT’ attracted the maximum attention on May 1, garnering over 8.8 million impressions and dropped to 8.7 million impressions on May 7 followed by 8.4 million impressions on May 8. For ‘TKSS’, on the other hand, the viewership went down from 9.2 million impressions on April 23 to 6 million impressions on May 8.

Going by gender preference, both male and female viewers preferred ‘IGT’ and Color’s ‘Comedy Nights’ over ‘TKSS’ in Week 19, with 2.9 million and 3.1 million viewers respectively for IGT. For ‘TKSS’ it’s 2.2 million and 2 million respectively. The viewership of ‘IGT’ in the key age group of 15yrs+ (in HSM Urban) is 4.8million, ‘Comedy Nights’ is 4.0million while ‘TKSS’ is 3.6 million.

Both the classes and masses seem to prefer ‘IGT’ and ‘Comedy Nights’ over ‘TKSS.’ NCCS ABC viewership for ‘IGT’ is 5.8million, ‘Comedy Nights’ is 4.5million while ‘TKSS’ is 4 million. NCCS BCD viewership for ‘IGT’ is 3.6million, ‘Comedy Nights’ is 2.9 million and ‘TKSS’ is 2.2million.

Tags The Kapil Sharma Show

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

As National Sales Head at News18.com, Ashish aims to bring on board a maximum number of advertising partners and consolidate the network’s position as a leader in the space.

J Suresh, Managing Director and Chief Executive Officer, Arvind Lifestyle Brands Limited. chatted with exchange4media on the launch of the brand's private label ‘Arvind – Ready to Wear,' its business...

Meanwhile Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively