Top Story

e4m_logo.png

Home >> Media - TV >> Article

India's flavour of the week for BBC from Sunday

15-October-2005
Font Size   16
India's flavour of the week for BBC from Sunday

Come Sunday and it's Indian week on BBC World. The news channel is launching a series of special programming focusing on Indian subcontinent.

HARDTalk will feature Stephen Sackur interviewing the Finance Minister, Mr P. Chidambaram, the Chief Mentor of Infosys, Mr N.R. Narayana Murthy, and environmentalist Ms Sunita Narain, among others.

Talking Movies, a show on the entertainment industry, will interview Shah Rukh Khan, Vishal Bharadwaj, and Mira Nair. Stephen Cole from Click Online follows two workers in the IT industry to understand the key issues facing them, while FASTTRACK travels to Goa to look at the problems faced by tourist destinations.

Speaking to Business Line, Mr Richard Porter, Editorial Director, BBC World, said: "India Week will focus on the country and bring a new dimension to the viewers. India is an incredible story and we want to make a statement on which way the channel is heading."

This series is similar to ones aired on China and Africa and will be aired on BBC World globally and will not be confined just to the South Asia region.

The channel has, in recent times, been positioning itself as a news channel. It had launched a promotional campaign, Put News First, which is entering the second phase.

According to Mr Jonathan Howlett, Director of Airtime Sales, the channel has about 50 advertisers, including automobiles and financial services among others.

Mr Howlett said that the channel is available in over 15 million households and ratings are not the only parameter to measure viewership.

Tags

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

In an exclusive data shared with e4m, Pan Masala/Zarda/Gutkha had the highest jump of 185 per cent in terms of ad volumes in the first 14 matches

Bose, who has a career spanning over two decades, was DNA’s Editor-in-Chief. He has previously been associated with the India Today Group

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compe...