Top Story


Home >> Media - TV >> Article

Indian Idol firms up marketing initiatives, launches website

Font Size   16
Indian Idol firms up marketing initiatives, launches website

In a bid to create the right hype for its launch today, Sony Entertainment Television has intensified its marketing activities around Indian Idol substantially. Channel officials explain that there are lots more planned for the post-launch period.

Sony Entertainment Television is ensuring that Indian Idol doesn’t leave any technique untried to garner more sampling for the channel. Apart from the share of noise that it has extracted in its on-air promotions, the channel has planned more on other kinds of promotions as well.

Sharing more on this, EVP, Marketing, Albert Almeida says, “You will see some interesting mob activity on key public areas. We have street singers beckoning to watch Indian Idols. In the smaller towns, we have Indian Idols branded mobile boom box that would play the tunes and songs of the show – there are various such initiatives planned.”

The channel’s key marketing concentration is in the areas of Mumbai, Delhi, Kolkata and Ahmedabad and the smaller markets like Pune, Nagpur, Lucknow and Kanpur. Apart from these, the channel has also put PR initiatives in place where it has associated with various publications like Telegraph, Indian Express, Today, Pioneer, Dainik Jagran and Lokmat amongst others for syndicated columns of the show judges.

The other tie-ups that the channel has are with media houses like Radio Mirchi and Aaj Tak. Apart from exclusive content, news capsule and the likes are also planned here. Another initiative that the channel has put in place is a dedicated website to lure more eyeballs.

“All our communication messages imbibe the fact that Indian Idols is not just entertaining but also an engaging and involving show and the website takes it to another level of involvement and interactivity. Across the world, people want to know more about the show and this is where they get the information from.”

With this step, the channel will also make noise around the 5,00,000-SETizens that it has access to, “We have procured the permission from Fremantle. The site is created and managed by SET.”

Answering as to why does the site not have sections for its sponsors as was the cse with other websites like that of ‘Pop Idols’ or ‘American Idols’, Almeida replies, “There will be an exclusive section for our five sponsors soon, based on what we are doing for those brands.” With the show going on-air today, the channel will be waiting with bated breath for the verdict. And so are most others in the industry.


Mayank Pareek, President, Passenger Vehicle Business Unit, Tata Motors, on their three-year association with IPL where they will promote their new model Tata Nexon

Vikas Sharan, shares Regalix's vision and mission, and how the company has progressed over the years since its inception in 2004 with the ever-evolving technologies

Larraine Criss on the launch of MainAd's flagship proprietary technology, Logico by partnering with Google and how they are going to expand in and explore the Indian market

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

The publishing giant could not find an appropriate replacement for ex CEO, Vivek Khanna's position

Kranti Gada has been promoted as the Chief Operating Officer from that of Senior Vice President-New Business Development

In a letter, various employee associations of AIR and DD have requested the Government to explore the possibility of payment of salary directly from the I&B Ministry