Top Story


Home >> Media - TV >> Article

Indian broadcasting glows at New York media summit

Font Size   16
Indian broadcasting glows at New York media summit

The success stories of Indian and international broadcasters in India were the subject of the 25-minute presentation by Bhuvan Lall, President and CEO of LALL Entertainment, at the recently concluded 2004 Media Summit in New York City.

Lall spoke at length about how in a short span of a decade the Indian broadcasting industry had emerged as a world-class player attracting the global media companies as well as the best Indian creative talent. He added, "It is only the beginning and broadcasters in India are just warming up for the future".

In a presentation that included quotes of Mahatma Gandhi and John F Kennedy, Lall emphasised that television in India connected everyone from the people who live in the high rises of Mumbai to the ones living in the remotest villages. It was on its way to becoming one of the largest pay TV market in Asia and had the potential to be the largest TV market in the world. He predicted that the next big format idea that hits the world might be Indian in origin.

Mark Rosenthal, President and COO, MTV Networks, speaking at the conference, added, "For us India is a revelation, the MTV India promos are among the best that MTV produces". Another speaker Michael Arrieta, SVP, Sony, said that for Sony the SET India experience has been extremely gratifying and really a surprise with several hours of high-quality Indian content being produced locally.

Speaking to from Los Angeles, Lall said, "There are a lot of hard working Indian professionals out there who have quietly contributed to the growth of the Indian TV industry and it is time we celebrate their success as well as the extraordinary strides made by the Indian broadcasting community".

The Media Summit, was held on February 9-10 at The McGraw- Hill Companies headquarters, 1221 Avenue of the Americas in Manhattan. The event's theme was "Global Media + Technology Innovation = Communications Revolution". Lall, former Executive Director of Indian Broadcasting Foundation, was the only Indian invited to speak at the international conference.

The event saw the participation of over 1,500 top media and entertainment industry professionals from North America, Asia and Europe. The sponsors included BusinessWeek, Standard & Poor's, the Consumer Electronics Association, IBM, and N2 Broadband.

Media Summit 2004 is the premier conference on television, film, cable & satellite, broadband, wireless, publishing, radio, magazines, news & print media, advertising and marketing. More than 120 speakers from media properties, content and technology providers, advertising agencies, and financial firms conducted more than 20 panels and workshops.


Sidharth Gupta, Co-founder, Treebo talks about their outdoor campaign ‘Perfect stay or don’t pay’, what prompted this bold advertising move, its targeting, and the metrics that the brand utilizes to measure the efficacy of such a campaign

Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

The announcement regarding this was made on Twitter by Sukumar Ranganathan, Editor-in-Chief, Hindustan Times, and Shekhar Gupta, Founder, The Print

The website promises to bring fast, reliable, insight-rich analysis in times when the readers are flooded with ‘breaking news’, and great conversations among an elite community of opinion leaders

The network has based its claim on Broadcast Audience Research Council (BARC) all India data (U+R) from April 2017 to March 2017 (full year average)