Top Story


Home >> Media - TV >> Article

India TV hops on to Dish TV platform

Font Size   16
India TV hops on to Dish TV platform

Rajat Sharma-promoted India TV has signed a distribution agreement with direct-to-home (DTH) service provider, Dish TV. The tie-up will help provide a wider, nationwide reach to India TV. Under the terms of the agreement, Dish TV will have exclusive rights to distribute the channel on its DTH platform.

Arun Poddar, Head-Distribution, India TV, said that with the continued development and improvement of the cable and satellite infrastructure in India, “expanding our reach has become an important part of our overall strategy. India TV has entered into this alliance with Dish TV so as to reach viewers who were earlier unable to watch the channel”.

Said Rajat Sharma, Chairman, India TV, “Dish TV’s growing subscription base and its sophisticated DTH technology will further enhance the penetration of India TV.”

Dish TV is a part of the Essel Group and is India’s first DTH service that broadcasts an array of programmes from a high-powered satellite straight to homes. It has around 1.5 lakh subscribers.


Vijay Mansukhani, speaks to exchange4media about the resurgence of Onida, the scope of growth of consumer electronics market in India and the reasons why Indian consumer electronics brands don’t compete on a global scale

Projjol Banerjea opens up about hiring Anne Macdonald and GroupM's Rob Norman, and the brand's new identity

Meera Iyer tells exchange4media that in FY 2016/17, bigbasket clocked a revenue of Rs 1,400 crore. The online supermarket currently stands at 70,000 orders a day, with operations in 25 cities.

CMO, Kashyap Vadapalli on the start-up’s marketing play, why it has decided to stay away from IPL and response to its furniture rental apps

The campaign, featuring brand ambassador Farhan Akhtar, exhorts consumers to showcase their achievements through the walls of their homes.

We list a few important stories that you may have missed in the week gone by

The campaign takes the narrative forward to persuade prospective investors to invest in mutual funds