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India - WI Cricket - DD, ESS share the audience

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India - WI Cricket - DD, ESS share the audience

The on going test series between India and West Indies might be one sided on field but the TV telecast rights tussle has been a close one with ESS (ESPN Star Sports) airing the highlights along side fighting the court battle.

Ratings for the first two test matches, the Live telecast on DD as well as the highlights on ESS show how the one sided series has attracted lower viewer interest than normal. Also, the fact that the matches are played during day time in India fewer number of people get to watch it since there is no prime time viewing element involved.

According to data released by TAM Media, ratings for the Live telecast on DD show a high of 1.77 TVR across all markets during the first match and the 2nd test match got peak ratings of 1.9%.


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